The Future of Geo-Social Apps – Live Blog from Social-Loco
This is my first attempt at live-blogging a panel at a conference. I’ve copied the notes I took below with very few edits to give you an authentic feel for what it was like to be in the audience at Social-Loco. I apologize if they’re a little discombobulated, but that kind of comes with the territory of 6 people talking at the same time on stage.
The Future of Geo-Social Apps
Moderator: Di-Ann Eisnor, VP, Communtiy Geographer, Waze
- Ian Heidt, Product Lead, Neer
- Sam Altman, CEO, Loopt
- Alexa Andrzejewski, CEO, Foodspotting
- Robert Scoble, Managing Director, Rackspace
- Andreas Winckler S. Advanced Technology Engineer, BMW Group
It all starts with context.
- It’s before you go out. Can it help you find what you want? (has to go beyond search though)
- Then once you’re at a place, what do you do? Can it help you figure out what to do when you get there?
- Third is sharing your experience with other people.
- Location-Based Apps (LBA) help you when you’re searching for answers in a foreign environment. Those are the situations where LBA can be magical.
- There is a lot more potential for LBA in cars.
- All of the censors being integrated into cars can add a lot to the driving experience.
- The censors in your gas tank can power an app that intelligently suggests refueling options based on proximity and price.
- The camera is one of the biggest censors for delivering context in any device, including cars now.
- How do we take all these inputs and make them “human-understandable”?
- We’ll start linking emotional state to locations. How are you feeling in a place? Do you dig the vibe?
- The camera drives augmented reality.
- Color is an app that leverages these techniques. It’s aware of the devices around it. It maps the audio of a room.
- There are multiple ways to get these answers around mobile social. Battery is the killer. What’s the most efficient?
- You can use accelerometers to count steps, audio to recognize ambient noise, etc. What’s the most useful and efficient use of your device’s limited capabilities?
- Mobile devices aren’t just used on the go. They’re used in our homes. How can we add value to the home experience?
- What about location-tracking? Privacy?
- Companies have been tracking our cell phones forever. They tracked OJ in 1992 by his cell phone.
- Personalized control. Balancing user-customization with ease of use can be difficult because privacy fluctuates greatly in different contexts.
- Foursquare is integrating everywhere, which is why it isn’t over-hyped.
- We’re wasting a lot of energy because we haven’t optimized our traffic experience, leveraging data about traffic jams, energy
- You can compete with your friends about who can save energy.
- Only 21% of people are motivated by gaming mechanics – limited potential there.
- We’re refining our understanding of game-mechanics and adapting to what’s useful to people.
- Game-mechanics are a great way to jumpstart a service, but it needs to move the product forward to realize its potential.